ACCELERATE WITH PATTERN

The Future of

Social Commerce

Alpha Sydney | 8 am - 3 pm | Thursday, 11 June

Accelerate social commerce for your brand with the latest platform insights and expert strategy.

Your customers aren't just scrolling - they're discovering, researching, and buying without ever leaving their feed. But to compete in this new landscape, brands need to solve two things fast: how to produce content at the volume that social demands, and how to make every piece of it work harder across every channel.

Pattern’s Future of Social Commerce event brings together the platforms, the experts, and the real-world case studies to show you exactly how it's done. Learn how to create content that converts at scale, and build the cross-channel strategy to drive discovery, build intent, and convert at every touchpoint - from first scroll to final checkout.

Exclusive to brands only - this is the playbook for the future of social commerce in Australia.

Join the waitlist

Agenda for the day

8:00 AM - Arrive, grab a coffee and connect with the room.

9:00 AM - Doors open and we kick off the program

Pattern unpacks where social commerce is heading and what it means for your business
Hear directly from the YouTube team on how to drive discovery, intent and conversion through video commerce
Pattern's social team covers what's working on Meta right now - content, formats and what drives results
Coffee break
A dedicated session from our event partner
The Pinterest team on why their platform is closer to purchase than any other - and how to make it work for your brand
Pattern covers Reddit's growing role in purchase decisions and why brands should be paying attention

12:00 PM - Lunch and open networking

12:45 PM - Afternoon program kicks off.

Pattern on the creator economy - how to solve the content volume problem and build a program that actually scales
A live case study showing how creator-led content drove real results across channels - and what your brand can take from it
Hear from TikTok on the full commerce picture - Shop, ads, content and what Australian brands need to do now

3:00 PM - Afternoon tea and networking with the Pattern team and platform speakers