The 2026 Marketplace Consumer Report

A data-led view of changing consumer behaviour, global marketplace influence, and the implications for ecommerce strategy in Australia.

Pattern’s 2026 Marketplace Consumer Report reveals how Australians plan to shop over the next year and which platforms are gaining or losing relevance. Drawing on new consumer research and market analysis, the report highlights key shifts in discovery, purchase intent, and category behaviour.

Download the report to understand what these changes mean for your brand and how to respond.

Download the Report now