2025 Marketplaces Report

Australian Research Report

2025 Marketplace Consumer Report

Unveiling the Future of Australian Online Marketplaces

The Australian ecommerce landscape is shifting fast. With Amazon solidifying its dominance, Catch closing its doors, and Chinese platforms facing new challenges, the marketplace sector is at a pivotal moment. The 2025 Marketplace Consumer Report, delivers exclusive insights into consumer shopping behaviours, emerging trends, and the key platforms shaping the future of online retail in Australia.

Based on in-depth research, this report is essential for brands, retailers, and ecommerce professionals looking to stay ahead in an increasingly competitive marketplace.

Key Findings from the Report:

Amazon Leads the Way: 63% of Australians plan to shop on Amazon in 2025, driven by fast delivery, trusted brands, and its new low-cost 'Haul' storefront.
The Rise & Fall of Chinese Marketplaces: While Temu and Shein saw rapid adoption, declining trust in product quality is pushing shoppers away.
Catch Closes, eBay & Kogan Lose Ground: Changing consumer preferences have reshaped the competitive landscape, creating opportunities for new players.
Marketplaces Now Drive Product Discovery: 27% more Australians are starting their product search on Amazon, while Google’s influence continues to decline.
Category Insights for 2025: Consumers are turning to Amazon for books, electronics, and home goods, while Shein and Temu remain strong in fashion.

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Download the full 2025 Marketplace Consumer Report to access the latest data, trends, and expert analysis on Australia’s online marketplace sector.

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