8am - 12pm, Wednesday, April 29
Google Sydney
48 Pirrama Road, Pyrmont NSW
Search has changed. Has your strategy?
AI Overviews. Conversational queries. Visual search. Zero-click results. The way consumers find and choose brands is evolving faster than most marketing strategies can keep up with.
This half-day event, hosted by Pattern and Google, is designed to cut through the noise, giving you a clear picture of what's actually shifting in search and, more importantly, what to do about it.
Join us from 8am for breakfast and barista coffee before we dive in. Whether you're trying to protect traffic, capture new demand, or make your ad spend work harder, you'll leave with practical strategies you can act on immediately.
Please note, this event is exclusively for brands and retailers.
Register your Interest
What we'll cover
- How AI Overviews and AI Mode are reshaping click behaviour and what it means for your visibility
- Why visual and conversational search is growing - and how to show up in both
- The rise of long-tail and unique queries, and how feed quality determines who wins
- How to measure success in a world where traditional metrics no longer tell the full story
- Real results: how Pattern's OneSearch approach drove 15% revenue growth YoY for Strand
